Overview: Our marketing strategy centers around the release of a highly anticipated official song timed with the African Cup of Nations (AFCON). This project will unite prominent Ugandan artists, including Andrew Ssempala Ssenyomo, alongside acclaimed Jamaican and Nigerian musicians, such as Leeshy Della Torrea, and a notable Swiss artist. The music video, produced in Uganda, will vividly capture our company’s vision, symbolizing the synergy between Swiss precision and Ugandan roots, while honoring the heritage of the cannabis industry that traces its origins to Jamaica.

Cultural Collaboration: Operational management will be led by a seasoned Jamaican songwriter and a distinguished Ugandan counterpart, ensuring authentic cultural representation. The video will be filmed at our SGA & Co. headquarters in Bweyale, featuring local and international influencers alongside the artists for a captivating performance.

Engaging Visuals: The production will showcase two distinct scenarios: one featuring artists and influencers on the farm, and the other presenting a vibrant scene in an open field with approximately 500 local children wearing AFCON shirts. To demonstrate our commitment to community upliftment, each participating child’s family will receive a donation. A renowned football icon will join the festivities, interacting playfully with the dancing children, adding a global appeal.

Strategic Timeline: Spanning a carefully planned two-year timeline, this production aims to deliver a visually stunning and emotionally resonant video that meets the highest quality standards. Our strategic focus on this singular marketing effort is informed by the success of previous AFCON-themed videos, which garnered over two billion views on YouTube, showcasing significant potential for reach and engagement.

Social Responsibility: To reinforce our commitment to social responsibility, 10% of the profits from the video will be donated to a non-governmental organization (NGO) supporting children in Uganda. This initiative underscores our dedication to creating a lasting legacy within the industry and the local community.

Community Engagement: We will initiate and facilitate workshops and community events across Uganda, focusing on the rich cultural heritage of cannabis, its diverse benefits, and the importance of precision in sustainable production. These events will foster informed dialogue, cultivating awareness and respect for the plant within the local community.

Strategic Storytelling: Leveraging the power of storytelling through social media, we will craft a narrative that traces the journey of cannabis—from its deep-rooted origins in Jamaica to its cultural significance in Uganda—while highlighting Swiss precision in production. We encourage audiences to share their personal connections and insights related to these themes, driving engagement and amplifying our message across digital platforms.

Purpose-Driven Narrative: This marketing strategy aims to create a purpose-driven narrative that resonates with the cultural significance and evolving use of cannabis. By intertwining the historical roots of cannabis with sustainable practices, we seek to cultivate a deeper understanding and respect for the plant within the Ugandan community and beyond. Our approach not only honors the cultural heritage of cannabis but also positions our brand as a leader in quality and innovation, fostering an authentic connection with our audience and establishing a foundation for long-term growth and success.

Engagement through Music: Ultimately, this initiative will lay the groundwork for educational content through social partnerships, ensuring that when the song is released, engagement will be organic, known as the SWISS/UGANDA JAM.